This course is especially useful if you’re responsible for leading the planning and execution of engagement processes. You’ll leave with a solid draft of an engagement plan — and the confidence to bring it to life. Because good engagement doesn’t start with a method. It starts with a mindset — and a plan designed to serve the people it’s meant for.
Who should take this course? Practitioners who are leading the planning and implementation of public participation and engagement practice processes Participants who will be involved in the design and planning of public participation and engagement practice processes.
Course Objectives
For a real-world scenario, design an engagement process and plan that includes:
- Develop a clear scope of the work, problem or opportunity with identified negotiables and non-negotiables
- Conduct detailed stakeholder analysis, community mapping and equity analysis
- Identify appropriate roles and levels of influence for key players
- Establish clear engagement purpose and objectives and success criteria/measures to suit scenario
- Identify relevant profiles of engagement
- Conduct a detailed risk/opportunities assessment
- Choose and sequence appropriate methods (F2F and digital), and identify communication tactics to suit the scenario
- Identify key roles for senior leaders and decision makers
- Explore principles and approaches for equity, diversity and inclusion, and apply them to stakeholder analysis
- Embed digital strategies, platforms, tools and methods as part of the plan and process
- Develop an evaluation framework to suit the scenario Identify key roles and resources needed to implement the P2/engagement plan
- Develop and apply a suitable pitch to senior leaders that will secure commitment and resources for the P2/engagement plan
- Identify the many different contexts of engagement, including the elements present in more complex engagement scenarios
